Our Services: Content Strategy

As part of the content audit, we will request you to provide us with all current marketing collateral for review. If this content includes an existing website, we will map all current content against your new site architecture and note any gaps or redundancies.

If your current brand guide does not include a “Voice & Tone” section, we will provide one to give clear direction for writing effective content for your website and all other marketing collateral.

This matrix points the way toward successful content planning. For each key audience, we define their goals, the impression we want them to have, and how the brand should express itself. The answers to these questions guide content decisions throughout the project.

Information architecture is the information skeleton of the site. We distribute the key content into buckets of related information to guide the development of a site map (list of pages) and navigation structure.

Content strategy gives you an outline to follow — crafted by a website conversion expert — in order to write your story in the cohesive and abbreviated way that website visitors demand. Using the insights from your key content matrix, we create a detailed blueprint for each page on your site.

If needed, our content experts will provide guidance to your writers on how to write engaging and scannable content. Website content best practices employ strategies to capture your users’ attention while guiding them toward the actions you want them to take.