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Annual Report 2025

Mangrove 2025 Annual Report

We help conscious companies tell their stories in a meaningful way.

A note from our leadership team

Hello from Maiya and Andrew

Nearly every year, we look back at how we at Mangrove spent our time and whether our day-to-day actions as a team matched our intentions of using our business as a force for good in the world. That reflection is partly what this report is about — an account of how our company performed as an agent for social and environmental good.

We're a small, mighty and distributed team spread across 10 cities, 6 countries, and 3 continents, designing and building websites and digital solutions for organizations that have outsized positive impact in the world: foundations and nonprofits, community banks, journalists, and mission-driven businesses. A meaningful part of our work this year centered on helping foundations build real capacity through technology — creating sustainable digital infrastructure that makes programs easier to find, resources easier to use, and ideas easier to communicate. The work we do is both highly technical and beautifully creative and what ties it together is trust. Clients trust us to build a digital strategy around their mission and to advance their important work.

As a Certified B Corp and Public Benefit Corporation, we've built accountability around the things that matter most to us as a company: team diversity, community investment, and access to durable design and development. It's how we live our work. In 2025, 97% of our business came from purpose-driven or woman- and minority-owned organizations, and over 80% of our team identifies as female or non-binary. We also give back as often and as generously as we can.

The year 2025 was not easy for so many people we know and love. Political headwinds and economic pressures visited our doorsteps and we often found it hard to keep going. But we believe, now more than ever, that charitable organizations and impact-driven businesses need powerful and advanced digital tools and communications in order to thrive. This report is our account of that work — and our commitment to keep on keeping on.

— Maiya Holliday and Andrew Boardman

An introduction to Mangrove

We help organizations tell their story in powerful and useful ways.

Mangrove Web is a woman-owned website design and development company with a diverse, talented team distributed around the globe. We've been building websites since 2009 that amplify the work of change-making organizations and increase the competitive power of businesses owned by historically marginalized people. As a Certified B Corp and Public Benefit Corporation, we prioritize working with businesses that share our value of balancing people, planet, purpose, and profit.

This report shares our impact milestones in 2025 as we operate a business based on our values, and serves as our annual benefit report for this year.

Read more about who we are

Milestones and highlights (2025)

Ideas, questions, and a closer look at our work.

Building websites for impactful work

Across a range of projects, our work with foundations and mission-driven organizations reinforced the importance of clear, thoughtful communication. We designed and built websites that make complex ideas easier to understand and act on, supporting everything from storytelling and fundraising to resource sharing.

Visit foundation websites

Revisiting the value of the open web

This year, Andrew explored the foundations of the web and the principles that continue to shape how it works today. Built on ideas of open source technology, shared access, and broad participation, the web remains a powerful and resilient system.

Explore the open web

Examining what it takes to do our work

We took a closer look at the process of building a custom website and the factors that shape a project from start to finish. From early discovery to quality assurance, each phase requires time, collaboration, and careful decision-making.

Learn about our process

Working with intention

Meeting our goals for 2025

2025 was a year of steady commitment to our goals. We met or exceeded most of what we set out to accomplish with focused, deliberate attention. The results speak to the time and care our team brought to everything from client relationships to internal growth.

Revenue from values-aligned clients
Goal: 80% of business from purpose-driven or woman- or BIPOC-owned organizations
In 2025, 96.5% of our business came from purpose-driven or woman-, non-binary-, or BIPOC-led organizations.
Diversity, equity, and inclusion
Goal: Mentor designers and developers, especially women and people from disadvantaged or marginalized backgrounds.
This is ongoing work for us and continues to be a priority in terms of where we invest our time and energy.
Goal: Maintain or increase diversity on the team to remain at 33% or above for members who identify as non-white.
In 2025, 42.5% of our staff identified as non-white, exceeding our 33% goal.
Goal: Maintain gender diversity.
At the end of 2025, 80% of our team identified as female or non-binary.
Sustainability
Goal: Offset GHG emissions by 100%
Emissions were offset by 100% with the support of our partnership Offset Alliance. Our public report is available for review.
Donating our money and time
Goal: Donate a minimum of 1% total revenue to charitable organizations.
In 2025, donations equaled 2.28% of total gross revenue (cash + in-kind), meeting our 1% goal. Organizations we supported include Girls Who Code and others. Read more about our updated philanthropic strategy.
Goal: Invite team members to direct charitable giving to organizations of their choice.
In December 2025, each person on the team chose a charity to receive $100 in immediate funds.
Goal: Commit to at least one pro-bono project or a minimum of 75 pro-bono hours per year.
In 2025, we contributed over 200 pro bono hours of design and development to non-profit organizations, including our work on the RGD AccessAbility site.
Goal: Be a B Corp resource for our peers.
Andrew and Maiya met regularly with other B Corp leaders throughout the year. Maiya also joined a breakout session panel at the B Local Bay Area conference, focused on advancing collaboration, interdependence, and collective impact.
Goal: Recertify as a B Corp under the updated BIA standards.
This goal has been moved to 2026 to align with our next recertification deadline from B Lab.
Goal: Attend online and offline events, providing thought leadership around design, impact and coding.
Mangrove contributed to conversations around design, impact, and development through a mix of online and in-person events. In addition to the B Local Bay Area panel, Maiya attended events with We The Change, the Tahoe Truckee Founders Club and Girls Who Code and spoke on podcast episodes with Agency Bytes, Untangled, and Outlier's Edge. Andrew presented in the webinar series Navigating Chaos, launched by the crew at sister B Corp Mightybytes.
Website accessibility
Goal: Continue to learn and lead in the areas of website accessibility and digital sustainability.
Our partnership with the RGD on the AccessAbility site reflects our ongoing commitment to this goal. Built to meet WCAG 2.2 Level AA standards, the site brings accessible design best practices to designers, educators, and organizations across Canada and beyond.
Continuous improvement
Goal: Intentionally improve workflows for greater efficiency across client projects and internal processes.
Explored how AI can support our day-to-day work, refining internal processes, including our web development processes, while keeping people at the centre. We also started building our approach to AI through internal policy development.
Goal: Invest in our team's professional growth and skillsets through participation in workshops, events, and professional associations.
Advanced team skills through project management coaching, RGD certification progress and achievement, and ongoing participation in industry events and professional communities.
Goal: Develop and foster our culture of excellence around all product development and service delivery with a focus on quality assurance (QA).
This is an ongoing focus for us and we continue to invest time and energy in building the culture and processes that support it.

Showing up in community

People and progress

This year, our team showed up in many ways — on panels, podcasts, and boards — deepening the relationships and communities that ground our work and help make it better.

Team Highlights

Maiya with fellow B Corp leaders at BLD Bay Area

Maiya joined a panel on interdependence at BLD

Maiya took part in a breakout session at BLD Bay Area, joining a panel of B Corp founders and WeTheChange leaders to explore how we can do better together. The conversation covered everything from supply chains to partnerships to collective action.

Andrew helped navigate chaos

Andrew joined the Navigating Chaos webinar series, launched by the team at Mightybytes. It brought together folks from across the B Corp community to share tools and approaches for navigating complexity.

Team at B Corp event in Denver

RGD gains a new board member

Andrew was elected to the board of directors of RGD, Canada's largest professional association for graphic designers. He is supporting RGD's Certification Committee and will serve on various initiatives related to accessibility, sustainability and advocacy.

Maiya with Girls Who Code students

Maiya mentored at Girls Who Code

Maiya continued her commitment to mentoring by working with Girls Who Code, supporting the next generation of women in technology. These sessions are a chance to share real-world experience and encourage young women to pursue careers in tech and design.

Meet the Mangrove team

10 Cities
6 Countries
5 Time zones
3 Continents

Mangrove has been an intentionally distributed team since 2016, when our founder, Maiya, realized there was no business purpose in limiting our incredible talent pool to geographic neighbors. We're expert-level asynchronous collaborators!

#mangrovemeetups

Our day-to-day work

12

New sites and rebuilds in 2025

Highlighted Projects

Assiniboine Credit Union website screenshot

Assiniboine Credit Union

What we did

We partnered with Assiniboine Credit Union to design and build a new HubSpot-powered website that reflects ACU's community-first mission. The site features clear, intuitive navigation and accessible design aligned with WCAG AA standards, with custom tools like a branch and ATM locator and rate management system.

Who we did it for

Assiniboine Credit Union is a Manitoba-based financial cooperative and B Corp serving over 217,000 members, focused on delivering inclusive, community-first banking.

Read more about it
National Center on School Infrastructure website screenshot

National Center on School Infrastructure

What we did

In collaboration with the National Center on School Infrastructure, we designed a new visual identity and custom WordPress website to support its role as a national resource hub. The site includes a flexible content system and a robust Airtable integration to power a centralized Resource Library.

Who we did it for

The National Center on School Infrastructure is a federally funded technical assistance center that supports state and local leaders across the U.S. in improving public school facilities.

Read more about it
Maynard Institute for Journalism Education website screenshot

Maynard Institute for Journalism Education

What we did

We rebuilt the Maynard Institute's website on a custom WordPress framework, creating a flexible and accessible platform. The new site features clear information architecture, intuitive navigation, and block-based editing tools, along with interactive elements and foundational SEO.

Who we did it for

The Maynard Institute for Journalism Education is a nonprofit focused on transforming newsrooms through antiracism training, education, and community building.

Read more about it
RGD AccessAbility website screenshot

RGD AccessAbility

What we did

We partnered with the RGD to transform their AccessAbility handbook from a downloadable PDF into a custom WordPress website, making their accessibility guidance easier to navigate, apply, and keep current. The site meets WCAG Level AA requirements and models the principles it promotes.

Who we did it for

The Association of Registered Graphic Designers (RGD) is a nonprofit dedicated to building a strong, supportive community for Canadian designers.

Read more about it
Pure Strategies website screenshot

Pure Strategies

What we did

We partnered with the team at Pure Strategies to build a modern new website with clear navigation, improved SEO structure, and a flexible editing experience. The new site clearly presents Pure Strategies' work and areas of focus.

Who we did it for

Pure Strategies is a Certified B Corp offering sustainability consulting to companies looking to advance their corporate sustainability and impact programs.

Read more about it

More collaborations we are proud of

Clients

  • Beneficial State Bank
  • Blend
  • Factory OS
  • Elemental Excelerator
  • Off the Grid
  • Hua Nani Partners
  • Prospect Sierra
  • Orca
  • Techo
  • Terner Center for Housing Innovation
  • Biomimicry Institute
  • RED
  • Sierra Club Canada
  • Tipping Point Community
  • McConnell Foundation
  • Adjuvant
  • SJF
  • University of Manitoba

More to do, more to come

Our goals for 2026

This annual report serves an accountability function for us. Up above, we summarized our performance against the goals in our 2023/24 annual report. For 2026, we will track our progress against the following benchmarks.

Annual commitments

  • Maintain a minimum of 80% of our business from purpose-driven or woman- or minority-owned organizations.
  • Mentor other designers and developers, especially women and people from disadvantaged or marginalized backgrounds.
  • Donate a minimum of 1% total revenue to charitable organizations. Target donations to organizations supporting diversifying the tech industry in particular.
  • Invite team members to direct charitable giving to organizations of their choice.
  • Commit to at least one large pro-bono project or a minimum of 75 pro-bono hours per year.
  • Offset GHG emissions by 100%.
  • Be a B Corp reference and supporter for our peers.
  • Continue to learn and lead in the areas of website accessibility and digital sustainability.

In 2026, specifically

Coming soon.

#mangroveoutofoffice

In appreciation...

To our clients, partners, allies, friends, colleagues, and mentors, thank you for being a part of our lives and our work in 2025.

To learn more about Mangrove, find us at mangrove-web.com or contact us at hello@mangrove-web.com.

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